Franklin D. Roosevelt had it, as did John F. Kennedy and Ronald Reagan. Barack Obama has it too―charisma, that rare and elusive quality that enables a leader to excite and motivate voters and capture the popular imagination.
A charismatic leader is someone who sways followers with a dynamic, magnetic personality, usually through inspiring speeches. Martin Luther King, Jr, is a great example of a charismatic leader. One way to explain charismatic leadership is to contrast it with thought leadership. The former is the triumph of style over substance while the latter is just the opposite. For thought leadership, substance or content is king! People follow charismatic leaders almost regardless of the content of their message while thought leaders have to provide hard evidence (solid content) to influence people.
In his unfinished treatise “Economy and Society”, German sociologist Max Weber defined charisma as “a certain quality in an individual personality by virtue of which he is set apart from ordinary men and treated as endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities.”
Weber made a distinction between charismatic authority, which is purely personal, and legal (or rational) authority, which is Patrice jersey white derived from position, and also traditional authority, typically based on lineage. What makes charismatic authority so rare, and so potent,
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